OUR WORK

Private Internet Access

Commercial Production

THE CLIENT

Private Internet Access ® VPN Membership Service encrypts connection and provides anonymous IP to protect privacy online.

THE OBJECTIVE

Generate exposure, promotion and consumer intrigue for Private Internet Access ® in order to create a surge in interest that would translate to an increase in member signups.

THE PLAN

MM developed a multi-tiered creative and marketing program using strategic on- and offline channels, providing a holistic and unified brand view across key promotional touch points:

  • On-Air Commercials (TV & Radio)
  • Billboards
  • Influencer Campaign

Two 30 second commercials were developed and included the following services:

  • Concept ideation
  • Script writing
  • Production procurement
  • Casting
  • Final mastering

MM leveraged on-air, social, and offline mediums to target a broad range of potential users in an effort to drive subscription signups. Utilizing the branded look and feel, MM also activated its proprietary blueprint to vet and engage key influencers to promote the PIA service to their loyal following with strategically controlled messaging, custom content, and commercials.

THE SERVICES

  • R&D
  • Ideation
  • Creative
  • Design
  • Development
  • Messaging
  • Management
  • Sentiment Analysis
  • Analytics & Reporting
  • Sentiment Analysis
  • Analytics & Reporting

THE RESULT

  • Commercials airing on broadcasted TV and Radio
  • Billboards on major LA intersections
  • Influencer Engagement:
  • Impressions: 4.9M
  • Engagement: 401k
  • Engagement Rate: 8.04%
  • Effective CPE: $0.07

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Private Internet Access